The Spoke N’ Rider’s business, as with most retail businesses, relies on the physical retail shop for its primary means of distribution.  Advertising and promotional efforts can help to attract the customer but ultimately there is no way of controlling the number of customers that frequent The Spoke N’ Rider.  What is controllable is how the sales staff treats the customer once they walk through the door.  Aggressive inside sales and knowledgeable interaction is critical to keeping the customer loyal to The Spoke N’ Rider.  As a secondary distribution approach, vendor catalogs are available to the consumer for special orders on most bike lines.